Step into the new future



Where Smartphones & Tablets

add layers of experience


And digital signage

becomes augmented


Where your glasses

become smart


and even lenses

Have added content


We are part of the Cognitive Technologies Group. This group was founded in 2015 as result of the acquisition of On the Spot Portugal (Telefónica group).
The group provide interactive solutions point of sale, Digital Marketing services and metrics management.

Now with byAR the group can provide services based on Augmented Reality Technologies.


For a more experiential and immersive world

We are people from different areas wishing to transform the world into a more experiential and immersive world.
The byAR team is within the Cognitive group, which is focused on developing augmented reality projects and creating new ways to apply this technology to our daily lives.
We have the ability to design the technological and environment concepts, develop software using different technologies, design and produce the content and technology solutions tailored to project needs.

We have the dream to dematerialize the interfaces and access information anywhere, at anytime.

We create imersive experiences

Based on augmented reality and emerging technologies

Realidade aumentada imersiva
Imersive Augmented Reality
Release the hands and watch a new reality where the digital and the real blend ...

We specialize in developing applications and solutions based on byAR Glasses for immersive augmented reality.
By combining byAR Glasses with other emerging technologies (wearables, beacons, NFCS, etc.), we create solutions to surprise your customers.

With AR you can:
- Differentiate your service
- Enhance the showroom experience
- Create innovative brand and product activations
- Make the visit to a city or museum more immersive
- Revolutionize the shopping experience
- Present architectural designs and three-dimensional shape environments

Add new layers of reality to apps...

We are able to develop your app, integrating technology and augmented reality concepts.
We develop applications for Windows, Android and iOS that will allow access to the digital layer in an innovative way and give life to the physical elements.

With AR Apps you can:
- create gamification actions
- support sales of product or service
- add digital media to physical media (catalogs, magazines, etc.)
- transform the way we see a city or museum
- create new forms of education and training cross-sell

Augmented Digital Signage
Augmented Experiences
New layers of experience and interaction ...

We design and implement new concepts where we combine augmented reality with other technologies and forms of interaction.
We are a team with experience in developing interactive digital signage projects combined with augmented reality. We also have partners who support us in the design of environments and content production. Together we have the ability to design your space and produce amazing content, by integrating technology in a smart way.

With Augmented Experiences you can:
- create activities to engagement the brand
- provide a memorable shopping experience
- add information layers to physical objects
- provide moments of cross-selling
- communicate in an innovative and digital way

innovative technologies

for memorable experiences

byAR Glasses
byAR Glasses
byAR Glasses
Goggles with the ability of a smartphone...

byAR Glasses have the capability of a smartphone, whose screen is in your field of vision. As the screen is transparent, you don't lose sight of the surrounding environment. With byAR Glasses, the digital content is part of the environment, like a new layer.

For each project byAR identifies the most suitable device to create the ultimate augmented reality experience.
The byAR Glasses are prepared for use in the industrial, public or home environment.

What you can do with byAR Glasses:
- Tourism & Museums: augmented "audio guide"
- Architecture & Environment Design: presentation of projects on site
- Brands & Agencies: for activations
- Industry: training sessions
- Services & retail: create shopping experiences

byAR Smart
byAR Smart
byAR Smart
Your smartphone as a window to a new reality…

Smartphones are already used to create augmented reality experiences.
By placing the smartphones in front of your field of view, you can have immersive augmented reality experience.

It is the ideal solution for short-term projects or give the possibility to in the domestic environment have the same project experience.

What you can do with byAR SMART:
- Tourism & Museums: augmented "audio guide"
- Brands & Agencies: for activations
- Services & retail: create shopping experiences

byAR Signage
byAR Signage
byAR Signage
Solutions that add new layers...

Using transparent screens you can add a new layer to digital product or object exposed.
Without external devices it can be created a digital experience around the product.

It is the ideal solution to enhance products on display, adding information and entertainment.

What you can do with byAR SIGNAGE:
- Brands & Agencies: events and activations
- Tourism & Museums: to enrich the exhibition
- Services & retail: create shopping experiences

Get inspired

Microsoft Hololens

Microsoft in the early 2015 surprised the world with its HoloLens


A window for the near future

Mercedes CLA

Mercedes introduced the Mercedes CLA with augmented reality feature

Pepsi Max

Bus stops with a window to another reality

Augmented Book

A book with digital content

Augmented Reality and Logistics

DHL uses Augmented Reality to optimize its processes